Insomniac Pairs with LiveXLife for a New VR Venture
Heads up, Headliners! Insomniac just made future music festivals even better. The festively innovative company has long been a force to be reckoned with. Pasquale Rotella is a juggernaut that never sits idly by. His quick changes to EDC Las Vegas 2018 exemplify this adaptation to change in the music scene. And now it looks like virtual reality festivals may soon be on the horizon.
LiveXLive has partnered with Insomniac to enhance and potentially expand the ways in which music lovers experience Insomniac’s festivals. Their expertise in live video streaming, virtual reality, augmented reality, and video-on-demand make the perfect viewing platform for Insomniac’s staple of events.
“This collaboration with LiveXLive is a key part of our mission to expand…into key global markets,” said Rotella. The CEO has always been an advocate for looking through unique lens to experience everything this culture promotes. This experience will carry on into Asian, European, Latin American markets and beyond.
The five year partnership is set to launch with EDCLV and expand to include over 50 Insomniac events. Beyond Wonderland SoCal, HARD Summer, Nocturnal Wonderland, Escape, EDC Orlando, Dreamstate SoCal, and Countdown will be next.
Having the ability to tap into an immersive viewing experience from nearly any connected screen is huge. A landmark deal like this is game changing for the electronic dance music festival scene. To current and future festival goers alike, let’s get ready to take it to the next level.
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